About DJ Roxxi
This dynamic female DJ, producer and now female emcee/rapper has firmly established her brand within the South African music industry in just 4 short years and has not looked back since.
Roxxi has worked hard to claim her spot as one of Africa's top Female DJ's and producers. Her recent foray into rapping has proved
the hard work ethic and driven persona that is so typically Roxxi. Having claimed the title as Africa's first Indian female club DJ and
producer, Roxxi can now include being Africa's first Indian female Rapper. Her debut album features Roxxi on both production and rap duties with leading South African artists such as Jen Su, Kwesta,
MyBoba and Jamali.
Music has always been a driving force in Roxxi's life and now she was granted the opportunity to pursue her dreams while inspiring and motivating other young South Africans. Through her hard work and dedication to her craft Roxxi was selected as one of Cosmopolitan Magazines Awesome women as well as being awarded the rising star award by Standard Bank. Roxxi also stepped up to the plate when she was chosen as an ambassador for the KickRacism Campaign.
Kicking off yet another project this coming year, Roxxi decided to add a bit of an extra surprise to her upcoming debut album.
Understanding the urgent need for a strong female presence on the Rap HipHop scene in SA, Roxxi has made it her priority to
promote her MC skills on the forthcoming tracks on her debut album.
Her debut single sees Roxxi team up with one of South Africa's youngest and most successful rappers -- Kwesta. This SAMA
nominated rapper brought a young fresh flavour to the single which features Roxxi on MC duties. Other planned releases include a
house ballad with 5fm Jen Su entitled Speak of the Knight and a samba house track featuring popular girl band Jamali. With word spreading that Roxxi has now included MC skills to her repertoire she was soon asked to feature on tracks with other artists. Newcomer MyBoba was so impressed that he commissioned a remix of his single Black Music White Music with Roxxi on the remix. This summer Roxxi will be featuring on no less than 5 upcoming releases for popular artists --proof that she will be representing for female rappers in Africa.
Importance was placed on growing her fan base and with her production skills Roxxi had captured the attention of a new fan base. Roxxi released her debut single "Away" with Nic Billington where it soon reached number 1 on the ECR local charts.
Live events that Roxxi has co-headlined include beach parties with some of S.A top DJ's to concerts with international artists like Akon. Her ability to rock a crowd from a club setting to a live concert or event has regarding Roxxi as one of the most sought after female DJ's in South Africa. 5FM events have always featured prominently on Roxxi's calendar. She hasco-headlined some of the biggest events including: 5FM
Balito NYE, 5FM Black Tie & Barefoot, 5FM AXE JET Ibiza, 5FM Miller DBN JULY. Matric Rage is one of the largest youth festivals targeted at Matriculants in Durban. With major sponsors such as Vodacom, Stimorol
and Blackberry the festival attracts thousands of matriculants each year. Roxxi has played Rage parties with top S.A bands such as Aking, Flash Republic, Zebra and Giraffe as well as all the leading 5FM DJ's.
Roxxi was selected as one of Cosmopolitan Magazine's Awesome Women in 2006 nominated along with leading female celebs such as Noni Gasa, Louise Carver and Elana Afrika. The prestigious event was held at the Park Hyatt in JHb with guest speaker Noleen(3talk) Standard Bank hosted the Salute to KZN Women awards in which Roxxi nominated as a rising star and youth role-model. The awards featured many high profile women excelling in their fields in KZN. The event was held at the ICC in Durban.
KickRacism Campaign is an initiative that Roxxi supports and is a proud ambassador for. She has assisted the non-profit organisation with activations in raising awareness against racism in SA especially at school level. Branding is an important aspect of any artist's vision and Roxxi has worked hard to ensure that her brand reflects her personality and vision. She has been chosen as one of the first South Africa brand ambassadors for the QuickTrim brand which Kim Kardashian
also promotes. Roxxi has also been sponsored by Glaceau Vitamin Water, Top to Toe beauty and Jen's Hair Couture. Fans are an integral aspect of any artists marketing and development and Roxxi has always ensured that she has constant interaction with her fans on all her social media platforms.
FEMALE DJ REPRESENTS SOUTH AFRICA AT THE GLOBAL SPIN AWARDS IN NEW YORK
The Grammy’s of the DJ industry has just been launched and South Africa’s female representative will be jetting off to New York to represent her country on November 20th
South Africa’s first Indian female club DJ and rapper Roxxi has been selected as a nominee in the Global Spin Awards alongside DJ Ready D (South Africa) and Jimmy Jatt (Nigeria).
In recognizing that DJ’s often go overlooked, Shawn Prez (Bad Boy Records Executive and founder of the 15 year old premier Urban Lifestyle Marketing firm Power Moves Inc) has created the GSAs to award and honor the world’s most dynamic DJs who have impacted diverse audiences globally and across genres.
The GSAs will spotlight the ground-breaking innovators that usher in the new and preserve our musical legacy. From the influential DJ pioneers and innovators, to the trendsetters and entrepreneurs; elite DJs across the globe will be recognized and honored, amongst their peers and other industry professionals for their contribution to the entertainment industry and the ever expanding DJ Culture.
PER THE FOUNDER -- SHAWN PREZ
“Throughout my career I’ve formed long standing relationships with DJs, and have always noticed the lack of recognition given to them and the roles they play within the culture, music and entertainment. The GSAs were created to fill that void and finally honor the DJs exclusively for their achievements, especially amongst their peers. Simply put, DJs deserve their own version of the Grammy’s.”
The GSAs will be hosted by SWAY OF MTV & SWAY IN THE MORNINGS -- SIRIUS XM and will include special guest performances by some of today’s top artists.
Roxxi who, along with Nicki Minaj’s official DJ Diamond Kutz and Dj Kay Slay is part of a handful of female DJs representing at the awards.